In fact, many of the planet’s natural disasters can be explained by deforestation. With the disappearance of trees comes infertile soil, erosion and the absence of animal life and natural protective barriers. This can lead to all sorts of problems from famine to tsunamis and further destruction of the natural world.

We have partnered with Eden Reforestation Projects to launch our Plant A Product campaign. ERP employ local villagers to plant trees in their communities in planting sites around the world. This not only provides jobs and income for the local people but forms a strong sense of ownership, connection and a desire to protect their trees. This program transforms the lives of the people doing the planting.

And the trees themselves? They protect, provide, nurture and sustain their landscape whilst locking up the carbon in the atmosphere. Trees suck in the CO2 and convert it into plant material which reduces the volume of CO2 in the atmosphere that contributes to climate change and global warming.